Problem:
The UAE is a place to thrive, even when the rest of the world is struggling. Creating the conditions that make the impossible feel possible. But there wasn’t a modern banking service that offered this same idea of prosperity to consumers.
Solution:
We created Wio Bank- an intelligent financial platform and SME bank that could turn the region’s optimism into success. Developing the positioning, name, brand design and launch campaign that established Wio’s position as a disruptive leader in modern banking.
We used AI to supercharge our naming process - combining human writers with curated inputs to train our machine learning platform. This enabled us to deliver the full Wio brand (name, architecture, identity, product design) in just 16 weeks.
Launched Wio Bank in the UAE with an integrated campaign- targeting SME business owners, consumers, and internal Wio employees.
