Problem:
Current trends within the health and wellness category are, paradoxically, making us less healthy. The obsessive tracking of every heartbeat and step has led to data-induced anxiety and fitness shame. As a result consumers are ‘opting out’ seeking solutions that don’t just offer more data- but that can provide a new relationship with their health.
Solution:
In partnership with Google, we launched Google Health. A health service that combines Fitbit’s trusted heritage with Gemini’s AI capabilities to turn passive data into an adaptive partnership. Defining the brand strategy & positioning that informed the brand design and integrated launch campaign featuring Stephen Curry.
Introducing Google Health
Social storytelling that targeted the invasive nature of traditional wearables to highlight how Google Health is intuitive and adapts to you.
Brand system designed to reflect the body’s natural rhythms.
Below the line assets for Digital retail & dotcom.
We continue to partner with Google to deliver Brand Positioning, Brand Design, and Campaign Design for Google Health.
